I have been involving in management, developing and practicing online marketing for last 4 years. Over my career I experienced some good and evil experiences continuing my jobs.
I would like to discuss here about the benefits, advantages, prospects and obligations of Online Marketing in our country.
Benefits
From my point of view, the benefits of online marketing could describe as follows –
- Marketing people can do more, faster and easier than before.
- All marketing works together in an integrated manner to create momentum (be greater than the sum of your parts)
- Delegation of content management and campaigns without losing branding/quality control.
- Search Engine optimized for greater natural (free) rankings.
- Centralized files for all marketing (hi-resolution, Word, pdf, movie files etc)
- Global access, project delegation and management.
- Faster reaction to ‘just in time’ marketing needs.
- Local sales and marketing can act faster and be proactive to current needs.
- Websites those are more than brochure ware (tell a story more than the project and more about community, lifestyle)
Opportunities
Internet Population – As the internet users increase every moment, business opportunity through internet is also emerging. To get the targeted clients become easier. We may have the business details of any company to enquiry for corporate marketing.
Demand for Products and Services - Regions throughout the world are realizing the enormous information resource the Web is and are interested in content, and products and services that their own regions do not provide.
Increased Sales and Reduced Costs - A web site provides an avenue through which to gain access to a large audience without spending a lot of money. For example, it cuts down on paper costs associated with direct marketing and magazine or newspaper advertising.
Obstacle Faced:
Lack of proper knowledge
The concept of the marketing process is not that popular in our country and for this the big company still can’t realize how it can value their business to the international market.
Low Internet connection speed
Internet connection problem is another major problem we have to face on a regular basis. It still on the preliminary stage needs a lot to go to stabilize. The cost is still high and service is poor. If government can decrease the bandwidth price, it will help to reach more people and thus the markets expand.
Electricity
Moreover, Load-management for low supply of electricity let us suffer a lot. As we have to work following a strict deadline, we have use our every second. Continuing works with the help of Oil generator is costly as cut out most of our profit.
