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Friday, June 17, 2011

Online Marketing in Bangladesh

I have been involving in management, developing and practicing online marketing for last 4 years. Over my career I experienced some good and evil experiences continuing my jobs.

I would like to discuss here about the benefits, advantages, prospects and obligations of Online Marketing in our country.

Benefits

From my point of view, the benefits of online marketing could describe as follows –

  1. Marketing people can do more, faster and easier than before.
  2. All marketing works together in an integrated manner to create momentum (be greater than the sum of your parts)
  3. Delegation of content management and campaigns without losing branding/quality control.
  4. Search Engine optimized for greater natural (free) rankings.
  5. Centralized files for all marketing (hi-resolution, Word, pdf, movie files etc)
  6. Global access, project delegation and management.
  7. Faster reaction to ‘just in time’ marketing needs.
  8. Local sales and marketing can act faster and be proactive to current needs.
  9. Websites those are more than brochure ware (tell a story more than the project and more about community, lifestyle)


Opportunities

Internet Population – As the internet users increase every moment, business opportunity through internet is also emerging. To get the targeted clients become easier. We may have the business details of any company to enquiry for corporate marketing.

Demand for Products and Services - Regions throughout the world are realizing the enormous information resource the Web is and are interested in content, and products and services that their own regions do not provide.

Increased Sales and Reduced Costs - A web site provides an avenue through which to gain access to a large audience without spending a lot of money. For example, it cuts down on paper costs associated with direct marketing and magazine or newspaper advertising.

Obstacle Faced:

Lack of proper knowledge
The concept of the marketing process is not that popular in our country and for this the big company still can’t realize how it can value their business to the international market.

Low Internet connection speed
Internet connection problem is another major problem we have to face on a regular basis. It still on the preliminary stage needs a lot to go to stabilize. The cost is still high and service is poor. If government can decrease the bandwidth price, it will help to reach more people and thus the markets expand.

Electricity
Moreover, Load-management for low supply of electricity let us suffer a lot. As we have to work following a strict deadline, we have use our every second. Continuing works with the help of Oil generator is costly as cut out most of our profit.

If these problem can be solved shortly or manage to decreased in remarkable amount, then that day is not so far, where Bangladesh will be on top 3 list of the outsourcing country

Wednesday, February 16, 2011

How to Improve Search Engine Ranking

Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. Most of the major search engines utilize an algorithm to determine where a website ranks. The search engines have set up specific criteria that a website must meet to get to the top of the list. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on the site, and the popularity of the website (link popularity/PageRank). Tailoring your website for improved search engine rankings is also known widely as search engine optimization, or SEO.

Steps

  1. Research the keywords. Decide what search queries you want to show up for. Do some research on how many people are actually searching for your site. Many times it is best to consult a "natural search engine optimization" professional during this process. There are several tools available from Google, Overture, and third party software developers that can make the keyword research process easier.
  2. Think outside of the box. Don't just focus on your main keywords. The first thing to realize when targeting keywords is that it is not all about ranking for the most popular keyword. The most successful search engine marketing and optimization campaigns target the most relevant keywords. For example, if you are a realtor in a particular area, don’t just optimize your site for “real estate." Optimize your site for dentist, florist, movie theaters, etc. You would be amazed how many unique visitors will come through to your site when "outside of the box" thinking occurs.
  3. Focus on the end user. If you spend too much time trying to please the Search Engine Spiders, you may forget about the end user. Think about what your target market needs to accomplish their goals, and then put it on your site so that they can find it. The phrase "content is king" was born about 6 years ago, and it still holds true today. If you want to be relevant for specific keywords, than you need superior or at least highly competitive content. Write about 225-300 words of copy for each keyword and plant it on your site each day. Grow, grow, and grow. On average, one can target between 3-5 like keyword phrases per page. Make it as natural as possible and the Search Engines will reward you with a first-page ranking.
  4. Make sure that all the pages of the site have custom titles and descriptions. If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Regarding Meta Tags, there are 2 very important fields:
    • Title Tag - arguably the most important SEO tag for any website. Google supports approx. 60 characters in the title, while Yahoo allows for up to 110 characters in the title. It is important to target the most critical keywords in the Title. Every page should have a unique Title.
    • META Description Tag - These were once important but are no longer. Some engines do display the description defined, while others do not. Some search engines do read the description tag, and do utilize the content found within in the ranking process. Google, MSN and Yahoo give very little weight to no weight for these.
  5.  To make sure that you have not missed any tags or damaged any links in the process, use an inspection tool to look over your website. In the process of inspection, you will also automatically be provided with a sitemap (refer to step 7 for significance).
  6. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. So try to stay close to standard HTML when it comes to Navigation. URLs with dynamic parameters (?, &, SIDs) usually do not perform when it comes to search engine rankings.
  7. Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well.
  8. Build up your popularity. So now you have determined the right keywords on the right pages, you've created all of the necessary content, and you've optimized all of the content to the best of your capabilities. Congratulations - you're now in the top 80th percentile (from an optimization standpoint) of the websites listed for the keywords you're trying to target. So how do you get a 1st, 2nd, or 3rd page listing? The answer is quite simple: You have to be the most popular, too. That's right, it's a popularity contest. In other words, how many other websites know you (link to you), and how popular are they? This is typically referred to as link popularity, or called PageRank by Google. The more sites that link to your site the better, and the more popular the site linking to you the more value you will receive for your link popularity. The best types of "link building" are directory registration, text link advertising, and press release distribution. Try to offer valuable information or tools so that other people are motivated to link to your site. Well-linked sites (that don't use spamming) do better in search engines.

Tips

  • Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. For instance if you are selling "widgety widgets" on your site and you do not mention "widgety widgets" on your page text, search engines have very little to work with. Also make sure that you are not spamming search engines by using the same keyword over and over.
  • Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site.
  • If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them.
  • Bold and italics can make your keywords stand out more with the search engines.
  • Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links and make your website better too!
  • Correct broken links, search engines do not like dead ends.
  • If you have over 30 keywords that mean business to you, then you might want to hire a Professional Search Engine Copywriting firm or outsource it to freelancers.
  • Anyone who can go to google and type in "keyword research" will find very many tools that mixed with common sense should suffice quite well.
  • Now when digging deeper to understand the traffic patterns of certain keywords use Wordtracker’s GTrends Tool. You can get an idea on the amount of competition on Google compared to the amount of searches. Now these numbers are far from accurate, BUTTT if you can kind of step back and take a broader look at things, don’t worry so much about the numbers but compare the trends since it shows the past history. See if its steady traffic, traffic that is going extinct, or traffic just starting to peak. By using this tool, you can many times find some golden opportunities.
  • It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" Try phrases in your keyword research tool to get new ideas and find the higher trafficked most targeted phrases. DO NOT look at the numbers spat back out at you by these programs as accurate numbers, they rarely are. You can still use these tools to get ideas on new keywords, search patterns of users, and many other things, that mixed with the information of trends in that area, can really help you.

Warnings

  • If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN.
  • Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better.
  • Don't hide content.
  • Don't create duplicate websites.
  • Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index.

Friday, February 11, 2011

An Introduction about Outsourcing

When we think of outsourcing, many of us think of call-centers out of India, however
there is much more to the concept than that. During the 20th century, most companies
felt that they could own, manage and directly control their own
assets. Most companies had factories in a central location, with
the head office nearby. Things began to change during the
economic-powered decade of the 1980s when companies began
to develop new strategies to compete globally. For many years,
only a select few of industries used any form of outsourcing,
mostly publishing companies that purchased composition,
printing and fulfillment services. It was not until 1989 that the
first real use of outsourcing by a large corporation was used,
when Eastman Kodak outsourced its IT systems business in
1989. Katharine Hudson, then the Chief Information Officer of
Kodak, said her goal was “to plug into the wall and have data
come out.”1 Many other companies began to follow suit by
outsourcing their technology services they used to access
important information. Soon enough, organizations began to focus more on cost-savings
measures by outsourcing functions needed for a company to run, but not related to the
core of the business.
Now-a-days outsourcing is the buzzing word of modern business arena. Some
definitions of outsourcing are as follows:
Outsourcing is subcontracting a process, such as product design or manufacturing, to a
third-party company2.
Outsourcing is a business practice commonly used by companies that implies hiring an
external service provider & transferring some of the company's internal operations/
jobs to this third party entity3.
Outsourcing is the subcontracting of activities (production processes or services) that
are not regarded as part of a company’s core business4.
Outsourcing is delegating specific work to a third party for a specified length of time, at
specified cost, and at a specified level of service5.

Outsourcing is the transfer of the management and/or day-today execution of an entire business function to an external service provider by the way of subcontracting.

Outsourcing is subcontracting work to contractors outside the firm6.
Outsourcing is the delegation of non-core operations from internal production to an
external entity specializing in the management of the operation.
Form the definitions above the characteristics of outsourcing is as follows-
Outsourcing means subcontracting
Subcontracting to a third party company outside the business
Implies hiring an external service provider
For a specified length of time, at specified cost, and at a specified level of
service
So, outsourcing involves the transfer of the management and/or day-to-day execution of
an entire business function to an external service provider7. The client organization and
the supplier enter into a contractual agreement that defines the transferred services.
Under the agreement the supplier acquires the means of production in the form of a
transfer of people, assets and other resources from the client. The client agrees to
procure the services from the supplier for the term of the contract.
A more detailed explanation would be that a client and contractor or supplier enters
into an agreement that defines a transferable agreement. In this agreement, the supplier
acquires the means of production in the form of people, assets or other resources. For
most of the outsource process, there are detailed steps that are followed. Of course,
these steps vary depending on the complexity of the organization and the service being
outsourced.
First, there is the decision to outsource by a company, in which the company decides
what service is going to be outsourced.
Second, the company will develop a shortlist of suppliers from whom they will request
a proposal and a price for the outsourcing project.
Third, the client or company will do a supplier competition, where the client assesses
the proposal sent in and chooses which supplier to go with. Often, this step will
involve face-to-face meetings.
Fourth, negotiations begin in which the client will complete the conversion of the
proposal sent in by the winning bid into an agreement. This will often finalize the
documentation and pricing process.
Fifth, the contract finalization begins once negotiations are complete. This process will
define how the company and client work together over the course of the contract.
Finally, the transition period begins in which the client begins to take on the services or
staff of the company or client.

ow everybody wants to plug into “OPR” that means “other people’s resources”

and strategically focus internal resources towards doing what they do best. The
realization is that as companies strive to improve quality and customer service,
they can only focus on what they do best. They are hence outsourcing what they admit
they are not good at.
According to the Outsourcing Institute Index, clearly outsourcing is no longer just
about saving money. It’s now
about doing things quicker, more
efficiently, getting to market
faster than your competitors,
having maximum flexibility with
your workforce and gaining
access to high quality employees
you otherwise could not afford.
Executives site the 3 primary
reasons for outsourcing as
“improving their company’s
focus” (55%), “reducing and
controlling operating costs” (54%) and “freeing their resources for other purposes”
(38%).
Outsourcing helps organizations to:
• Focus on your core business
• Leverage advanced technology and skilled personnel without its associated costs
• Lower information technology (IT) operating expenses and capital investment
• Shorten business application development cycles and next-generation system
implementations
• Improve IT service levels and increase performance reliability
• Better identify and control IT costs
• Use IT savings to fund new strategic programs
Organizations that outsource are seeking to realize benefits or address the following
issues.

Cost savings: Organizations outsource to make the overall cost of the service to the
business as lower as possible. This will involve reducing the scope, defining quality
levels, re-pricing, re-negotiation, cost re-structuring. Access to lower cost economies
through offshoring called "labor arbitrage" generated by the wage gap between
industrialized and developing nations11.





Cost restructuring: Operating leverage is a measure that compares fixed costs to
variable costs. Outsourcing changes the balance of this ratio by offering a move from
fixed to variable cost and also by making variable costs more predictable.
Improve quality: Outsourcing helps in achieving a step change in quality through
contracting out the service with a new service level agreement.





Knowledge: Access to intellectual property and wider experience and knowledge12.
Contract: Services will be provided to a legally binding contract with financial
penalties and legal redress. This is not the case with internal services13.
Operational expertise: Outsourcing ensures access to operational best practice that
would be too difficult or time consuming to develop in-house.
Staffing issues: Outsourcing also ensures access to a larger talent pool and a
sustainable source of skills.
Capacity management: By outsourcing an improved method of capacity management
of services and technology where the risk in providing the excess capacity is borne by
the supplier.
Catalyst for change: An organization can use an outsourcing agreement as a catalyst
for major step change that cannot be achieved alone. The outsourcer becomes a
change agent in the process.
Reduce time to market: The acceleration of the development or production of a
product through the additional capability brought by the supplier.
Commodification: The trend of standardizing business processes, IT Services and
application services enabling businesses to intelligently buy at the right price. It
allows a wide range of businesses access to services previously only available to large
corporations.
Risk management: An approach to risk management for some types of risks is to
partner with an outsourcer who is better able to provide the mitigation14.
Venture Capital: Some countries match government funds venture capital with
private venture capital for startups that start businesses in their country.

Two dominant types of outsourcing are-
1. BPO (Business Process Outsourcing) and
2. ITO (Information Technology Outsourcing)
In another way-- ITO, BPO, Software R&D and KPO (Knowledge Process Outsourcing)—
these four are treated as the four basic types of offshore outsourcing. But, in another
way general outsourcing and BPO is the same thing and ITO is a part of BPO. Both are
used here. So, classifying ‘outsourcing’ is not an easy task.
ITO is the most booming one among all types of
outsourcing. If we split ITO and BPO by total market
value, this can be easily seen how dominant the ITO
is. Here, ITO poses 74.42% where BPO poses only
25.58%.





Some of the definitions about Information Technology Outsourcing (ITO) given by
various authors are as follows21:
According to Lacity & Willcocks (1998), Willcocks, Fitzgerald & Feeny (1995),
“Information Technology Outsourcing occurs when third party vendors are responsible
for managing the Information Technology components on
behalf of their clients. IT Outsourcing means handing over the
management of some or all of an organization’s information
technology (IT), systems (IS) and related services to a third
party.”
According to Chaudhury, Nam & Rao (1995), “Information
Technology Outsourcing is defined as the contracting of various
information systems functions such as managing of data
centers, operations, hardware support, software maintenance,
network, and even application development to outside service
providers.”
According to Carmel & Agarwal (2002), “Information
technology (IT) outsourcing describes a process whereby an
organization decides to contract-out or sell the firm’s IT assets,
people and/or activities to a third party supplier, who in
exchange provides and manages these assets and services for an
agreed fee over an agreed time period. ”
According to SOTA, “Information Technology Outsourcing
(ITO) as the decision by an organization to contract an external
provider in the delivery and/or support of IT and/or IS services and functions.”
21 Source: Presentation of Jo Ann Saitta, Ph.D. candidate (2005), Department of Information
Systems, New Jersey Institute of Technology (Advisor-Jerry Fjermestad, Ph.D., School of
Management, New Jersey Institute of Technology)

Information Technology Outsourcing (ITO) means handling over the management of some organization’s information technology or information system to any third party online information technology service provider.

Practically anything can be outsourced. Some traditional and new ideas of outsourcing

are as follows22:
Traditional Ideas of
Outsourcing
New Ideas of Outsourcing
Bookstore
Endowment Management
Food Services
Housekeeping
Legal Services
Payroll
Pension Administration
Security
Telecommunications
Vending Services
Benefits Administration
Conference Administration
Duplicating Services
Health Services
Human Resources
Information Systems
Residence Halls
Training & Development
Web Site Development or
Maintenance
Data Processing
Software Testing
Networking Services
IT Consulting Services
Search Engine Services
E-Commerce
Application
Maintenance
Database
Development
If we have a look at the
parcentage of outsourced
services we can easily notice
that Information Technology
Outsourcing is far ahead than
the other types of outsourcing.
From a survey it is found that
now-a-days among major jobs
of an organization ‘Information
Technology’ is outsourced
most and is followed by ‘Administration’.


ITO or Information Technology Outsourcing is the most promising & booming type of outsourcing. Some of the popular and rapidly practiced outsourced services under ITO are as follows:
Web Development
Software Development
Call Center Outsourcing
Data Processing
Application Maintenance
Software Testing
Search Engine Services
IT Consulting & Outsourcing Services
E-Commerce Outsourcing

Source: Prospect of Information Technology Outsourcing in Bangladesh by Md. Azim Ferdous

Thursday, February 10, 2011

Bangladesh emerging as IT outsourcing destination

The Amsterdam-based KPMG in a survey report placed Bangladesh with Indonesia, Malaysia, Pakistan, Philippines, Sri Lanka, Thailand and Vietnam, along with India on the list of emerging Asian IT services suppliers. The survey report, Asia-Oceania Vision 2020: Enabling IT leadership through collaboration was released recently.

The KPMG, which prepared the report in association with the Tokyo-based Asian-Oceania Computing Industry Organization, included Cambodia, Laos, Mongolia, Myanmar and Nepal in the list of potential suppliers.

The report said the Asia-Oceania would become the largest supplier of IT and business process outsourcing services to the world by 2020. The Asia-Oceania is set to account for 74.5 per cent of global IT services demand by 2020. The report showed a comparison of age of people among 15 Asian countries to link prospect of IT services business.

It found that only 5.6 per cent of Bangladeshis are aged 65 and above. Such aging percentage is 5.6 in the Philippines, 6.5 in India, 13.8 in Thailand and 29.5 in Japan. The report analyzed that countries like Bangladesh which have a good pool of young people, should stay in the list of Asia IT leaders.

The report said huge IT enthusiastic young people and rapid acceptance of IT services in Bangladesh were advantages for the country to be an IT service exporting country. 'Our report looks at the current growth and future prospects for the IT industry in surveyed countries over the years and current trends influencing the industry have been examined,' the KPMG said.

The report, however, warned that climate change, poverty and inequality, infrastructure deficits were bottlenecks to Bangladesh's growth and these impediments should be tackled for this country to become one the leading IT services sources. The Denmark ambassador to Bangladesh, Einer H Jensen, observed Bangladesh's IT industry had a 'good start' on the global outsourcing market in recent times. Some Danish companies are working with around 20 Bangladeshi companies to develop and outsource software and IT-enabled services. 'It [Bangladesh] could be a preferred destination for outsourcing in the near future,' he told newsmen of a Dhaka based English language daily paper.

Citing a recent World Bank report, he said more than 8,000 Bangladeshi young software developers had found jobs in the industry in the past two years and nearly 1,000 of them were working in Denmark-Bangladesh IT joint ventures.

Industry sources said Bangladeshi IT industry had also developed business relation with clients in Japan and other parts in the world.

Safquat Haider, a director of the Bangladesh Association of Software and Information Services, said the IT potentials of Bangladesh had increasingly been pointed out by industry monitors globally. 'The IT industry is warming up for a breakthrough, as global clients are calling local companies increasingly and a significant local market is also being readied,' said Haider, whose IT company, CIPROCO develops telecommunication, geographic information system and enterprise resource planning solutions for clients at home and abroad.

Dhaka ranks third in global freelance outsourcing work


Dhaka has become one of the top destinations for freelance online work, outshining Indian cities such as Bangalore, as the Bangladeshi capital fast emerging as a major centre for data entry work that employs tens of thousands of people.

According to a new report by oDesk Corp, a United States-based leading marketplace for companies and online workers, Dhaka is now ranked third among global cities where online jobs are outsourced from the West.

A combination of cheap labour and good English skill has made Dhaka a “surprised winner” in freelance outsourcing jobs such as graphic design, data entry and check-up, translation and web development.

“Many businesspeople tend to think about Bangalore of India when it comes to ‘outsourcing’. Actually, Bangalore ranks fifth on oDesk’s list of top cities for online work,” the report released this week said.

The top four cities with more freelance work are: Chandigarh and Mohali of India, Dhaka of Bangladesh and Quezon City of the Philippines, it said, adding half of the freelance online workers in Dhaka do data entry work.

Among the countries, India still tops the list in outsourcing job destination, followed by the Philippines and the US, the report said

The oDesk’s report said Ukraine and Pakistan generated more online work in February, with jobs ranging from data entry to computer programming to translating, than Canada or China.

More and more people are today working online perhaps because of the economic downturn that has gripped the world since middle of 2008, the report added.

Reaz Uddin Mosharraf, secretary general of Bangladesh Association of Call Centre and Outsourcing, said Dhaka would soon supplant its Indian rivals as the biggest destination for online freelance jobs.

“We have estimated the number to be around 100,000 and most of them are students with hourly income ranging between US$ 10 to $100,” he told the FE.

Mosharraf said Bangladeshi freelancers – many of whom are based outside Dhaka – mostly specialised in graphic design, web development and data entry – with some earning up to $1000 a month.

He said the payment is determined on project-to-project basis and the students from Dhaka University and Bangladesh University of Engineering and Technology (BUET) also do some online software works.

According to the association, only a handful of smart techies used to do online freelance jobs five years back and Dhaka was “no where near the Indian cities in global outsourcing job map”.

“But in the last three years, online freelancing jobs have underwent a revolution in the country. Number of such jobs have grown exponentially with IT clubs in major universities acting as key catalysts,” Mosharraf said.

He said more students could land lucrative freelancing job contracts if broadband providers offer high-speed internet facilities and cheap bandwidth.

“A lot of people I know feel hesitant to take up big and lucrative projects for fear that they will not be able to complete the work in time due to slow bandwidth facilities,” he said.